K+S Group strengthen internal communication with RED.
As a leading manufacturer in the global fertilizer and salt market, K+S Group are partnering with RED to embark on their new global internal communications project. Ingo Werthmann, Director of Human Development, said: "In searching for an agency partner that could help us both strategically and creatively in this global communication task, we have chosen RED based on their experience and creative approach." For the global launch of the campaign – the target audience is K+S Group’s 15,000 employees – RED is developing various attention-getting, self-branded communication activities which will be launched in the near future.
01.2012
RED develops a new design concept for the Haufe publishing program.
As part of a strategic realignment of Haufe, the leading publisher of business, tax and legal material invited agencies to pitch for the development of their new overall book and eBook design concept. The aim was to expand the practice-oriented technical information in their material, while strengthening the Haufe brand in the competitive print market. For RED, the answer to breaking through the crowded environment was in the corporate design and packaging concept of all of their publishing program – the new artistic design of the technical book titles fits perfectly in the existing software and online product design world, while also creating a clear differentiation from competitors.
11.2011
RED wins another award for the Munich Airport Sustainability Report.
In addition to the LACP, the Astrid and the APEX Award, the Munich Airport Sustainability Report has now taken out an Econ Award. The Econ Award, run by Handelsblatt and Econ Verlag Corporate Communications, draws annually from companies and organizations whose corporate communications set the standard. The works submitted must impress based on design and credibility. As a leading creative agency for the airport in Munich, RED succeeded in proving to the jury that the Sustainability Report fit the criteria. The Annual Report for the Munich Airport, also designed by RED, was also nominated for an award.
09.2011
Fujitsu launches global marketing campaign for its Notebook computers.
Fujitsu, one of the world's largest IT service providers, is working with RED to relaunch their Notebook marketing campaign. The brief: Due to increasing business mobility, our daily lives demand the most from our Notebook. The new campaign for the Fujitsu LIFEBOOK line should address these basic needs in a unique way, representing them through a distinct visual language. The focus of the integrated channel and consumer campaign is the modern business customer, who masters the challenges of everyday business life with a robust and anti-theft laptop as their mobile companion. Developed by RED, the concept instantly caught Fujitsu’s attention. The high action sport of parkour is used to raise the profile of Fujitsu and communicate the USPs of the new LIFEBOOK series in an engaging and spectacular way. Our parkour runners and their obstacle course perfectly communicate and visualize the theme 'Mobility', while at the same time transport the brand value, 'ambitious', through the emotional story which is quickly understood through breathtaking images which captivate the audience. The Global Awareness Campaign can be seen in 30 countries and 16 languages in both print and online media.
08.2011
RED visualizes Clairfield’s new strategy
With the conception of the new brand architecture and subsequent repositioning of the Clairfield brand completed, RED is now visualizing the global financial consulting group’s new identity. The objective: a distinct, unique position for Clairfield in the market. RED derives all the identifying design elements — logo, color atmosphere, typefaces and photographic language — from the specified brand values. The result is a uniform system of visual presentation, whether in stationery or online, bringing all Clairfield partners under one roof.
07.2011
RED creates new Phoenix Solar annual report
Potenziale (“Potentials”) is the title of the latest annual report of Phoenix Solar AG, an internationally leading photovoltaic systems specialist and long-standing RED client. In the report, we use dramatic examples to demonstrate the potential that solar energy unfolds in nature, and make the logical connection to photovoltaics. The illustrations command the readers’ attention and lead to the company’s concept and vision. In this way the annual report paves an emotional path to the strategic messages.
07.2011
RED develops brand profiles for KraussMaffei
The profiles of three brands, KraussMaffei, KraussMaffei Berstorff and Netstal, are being developed in a series of brand workshops that RED is conducting as KraussMaffei’s lead agency. Imre Szerdahelyi, Head of Corporate Communications and Marketing, says, “The key brand values that we have identified are the foundation for all future communication activities and projects to reinforce the KraussMaffei group’s brand presence. In the next phase, we are working with RED to establish our corporate design, our employer branding, and the future KraussMaffei brand portal.”
07.2011
RED is supporting Dow AgroSciences in the relaunch of their sub-brand architecture.
Dow AgroSciences, a company with a worldwide presence in crop protection and biotechnology fields, is relaunching the design of their sub-brands. The objective is to create a unified, target group-oriented appearance for a wide variety of product brands. RED is supporting Dow AgroSciences in this process through the creation of a “Grassland“ print concept which is clearly positioned within the Dow AgroSciences brand.
05.2011
The next step towards a brand profile: PATRIZIA issues its brand manual.
The successful public real-estate company PATRIZIA Immobilien AG takes the next step in the systematic process of branding, design and communication. After developing a new brand positioning, RED is now producing a brand book, defining the essence of the new brand identity and the basic specifications of the corporate design for all future communications.
05.2011
New packaging concept for digital publishing.
The agency is developing a new packaging concept for Digital Publishing, a long-standing RED client and Europe’s most successful publisher of language-learning software. A clearly structured, color coded system and thematic images convey the sophisticated didactic concept and intelligent language-learning technology.
01.2011
RED Barcelona develops new Brand Architecture for Clairfield.
Clairfield, a global financial advisory group specializing in the area of Mergers & Acquisitions and with offices in Europe, America and Asia, has commissioned RED to develop a new brand architecture and reposition the Clairfield brand. The goal is to position Clairfield strongly and distinctively in the market through a clearly defined brand strategy. In a brand workshop, RED will develop a new clearer brand profile and will reflect this strategic change in all brand communications from the corporate logo to online applications.
